Empowering Economic Growth in Balongdowo Village, Sidoarjo, East Java: Pioneering a Digital Tourism and Marketing Initiative

Triwiyanto Triwiyanto; Sari Luthfiyah; Bedjo Utomo; Levana Forra Wakidi

doi:10.35882/ficse.v3i3.76

Authors

Triwiyanto Triwiyanto Department of Electro-medical Engineering, Health Polytechnic Minister of Health of Surabaya, Surabaya, Indonesia https://orcid.org/0000-0003-3179-8900
Sari Luthfiyah Department of Nursing, Health Polytechnic Minister of Health of Surabaya, Surabaya, Indonesia https://orcid.org/0000-0001-9677-7209
Bedjo Utomo Department of Electro-medical Engineering, Health Polytechnic Minister of Health of Surabaya, Surabaya, Indonesia https://orcid.org/0000-0002-7295-7923
Levana Forra Wakidi Department of Electro-medical Engineering, Health Polytechnic Minister of Health of Surabaya, Surabaya, Indonesia https://orcid.org/0000-0002-4092-4019

DOI:

https://doi.org/10.35882/ficse.v3i3.76

Keywords:

Digital marketing, village information system, e-commerce, economic development, Balongdowo village

Abstract

Balongdowo Village, recognized as the largest producer of Kupang in Sidoarjo Regency, has significant potential for economic development through its local seafood products. This community service program aims to enhance the economic sustainability of the village by empowering local businesses and introducing digital marketing strategies. The program focuses on promoting Kupang-based products through e-commerce platforms such as Tokopedia, Shopee, and Bukalapak, expanding market reach beyond the local area. Additionally, the initiative supports the development of a village information system portal to highlight the village’s profile, potential, and services. By integrating digital tools into marketing and village management, the project seeks to transform Balongdowo into a self-sufficient digital village. The program includes training sessions for local business owners and village officials on e-commerce usage, product presentation, and website management. The result is the successful establishment of online shops for local businesses and the launch of the Balongdowo village website, creating new opportunities for economic growth and improved public services.

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